By The Numbers: Week 1

So... Assassin's been out for just over a week, and we've gathered some very interesting usage data based on its first few days out in the wild.

See, there's this handy tool called Flurry -- not to be confused with Furry -- that iPhone developers can embed in their apps. Flurry tracks how many people have fired up Assassin on the iPhone, including how many are launching it for the first time, and what geographic regions they belong to. For all of you conspiracy theorists out there, there is no need to worry... we can't use Flurry to access your personal data (as far as we know.. yet... bwahahaHAHAH!).

Let's look at some graphs from Week 1... 'cause who doesn't love graphs? Keep in mind these stats don't track Facebook App usage, which by the way, GET IT if you haven't done so yet =)

Fig. one-point-oh: 3,688 New Users Week 1

So here's a bit of good news! It seems like our new user numbers were steady all week. Let's hope this keeps up, as most iPhone app downloads drop sharply after their first few days on the market. We're counting on the fact that Assassin is a social app so people will want their friends to download it and play along. *cough* spread the word! *cough*

Fig. one-point-one: 9,939 Sessions Week 1

This is the number of times Assassin has been launched, regardless of the number of users. So we have, let's see, carry the 1... just under 3 sessions per download (2.7 to be exact). Not too shabby, but we could probably do better.

Fig. one-point-two: Regional Usage

As you can see from the graph above, North Americans and Europeans have the biggest urge to stalk others with their camera phones. Latin American numbers seem low... maybe it's time to start thinking about a Spanish localization? "Policía? Ayuda! Alguien me quiere asesinar con su teléfono!"

Oh, and WAKE UP, ANTARCTICA!!

We've also been studying usage stats tracked on our internal servers, for example how many games have been created versus how many have actually been started, and it seems that most people are getting stuck in the "game invite" process. Although quite a few games have been created, we'd like to see more games actually get started. We're working on ways of making it easier for you to invite your friends to play along... more details on this soon.